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TwitterTown: How To Engage A Local Market
“Well Twitter is good for you Scott, your market can be anywhere in the world.” And so it begins. Another reason why a business claims it doesn’t need to engage their marketplace. For geographic based...
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Saran Wrap Series – My Transparency on Twitter
Welcome to a new mini-blog series that revolve around transparency in your market/sales called “Saran Wrap Series”. Understand that Saran Wrap has nothing to do with this post, or me, I just saw it in...
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Aiming Your Company at the Bottom of the Barrel
I remember 25 years ago I loved leafing through three big books: Encyclopedia Britannica, The Big Book of Amazing Facts and the Yellow Pages. Maybe it was my lack of friends in grade 3, avoidance of...
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Mannequin Networking – Why Twitter Automation Is Bad
The best way I can explain Twitter to new folks is to say it’s like going to a networking event, but it runs 24/7 and you don’t have to leave home. It’s a great way to get to know new colleagues,...
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Frequently Futile – How Often Should You Blog?
Busy at SXSWi, not blogging Forgive me bloggers, for I have sinned. It’s been 6 weeks since my last post and I feel guilty about it. Wait, no I don’t. The topic of “blogging frequency” has always been...
View ArticleSocial Media Success for Non-Profits – Video
Ever since I graduated college and started my very short career of working for someone else at Goodwill Toronto, I’ve always had a soft spot for non-profit and charity. Yesterday I spoke at Digital...
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The 5 Ways You Stink At LinkedIn
Ah LinkedIn. The Granpappy of “Social Media”. So much potential, yet so much stink. The fans and fanatics shout about how great it is since it’s only for “business people” and you don’t get all the...
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Avoid The Cleanse: How To Keep Your Subscribers
I’ve been cleansing for the past week. Not one of “those” cleanses that your friends post about on Facebook that makes you cringe, but an inbox cleanse. I’m trying to clear my inbox and stay on top of...
View Article#002: Why You Shouldn’t Leverage Disasters on Social Media
Subscribe on iTunes In this episode of the UnPodcast, we talked about double standards, guilt, and shaming in social media, and the right way for charities to use social media to support their cause....
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257: A Pretend Episode
Subscribe on iTunes Google Play RSS Feed In today’s episode, we’re pretending… you know, because everyone else is. We talk about Popeye’s pretend emotional support chickens; Delta Bans support...
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